Ask anybody in the Nigerian music industry and they’ll tell you that it is a cut-throat world, in the sense that competition is rife amongst all involved in the
world, be it record labels, marketers, entourages or the artistes themselves. Competition is definitely one of the things that keep the industry going. ESSENTIALS examines the recent rift between two of Africa’s biggest acts, Davido and WizKid, while looking closely at the careers of both singers.
Born David Adedeji Adeleke on November 21, 1992, Davido first came to the lime light when he released the song Back When, in which he featured Naeto C in 2011. This song was mildly received but the singer truly made a splash with the single Dami duro (same year), which turned out to be a monster hit.
He released his debut album Omo Baba Olowo in 2012, which is also his only album to date. Following the release of this single, Davido became known as ‘Omo Baba Olowo’, perhaps, due to the fact that his father, Chief Deji Adeleke, is a business magnate.
The hit songs Gobe, One of a Kind, Skelewu, Aye and Tchelete (Goodlife ft. Mafikizolo) are all rumoured to be on his yet-to-be released sophomore album.
Not only is Davido a purposeful musician, he is also a producer who has produced for the likes of Naeto C, Skales, Tiwa Savage, Shank and Sinzu (formerly known as Sauce Kid).
Davido is also the CEO of his own record label, HKN Music, which has the likes of Sina Rambo, B. Red and Danagog in its stable. The label is co-owned by his brother Adewale Adeleke.
Davido has also recorded singles with international acts like Akon, Wale, 4*4, Sarkodie, MI Casa, Diamond Platinum and Mafikizolo. Also, he is set to release songs with other intrnational acts like Meek Mill and Rick Ross.
Davido is also not immune to controversies. Recent examples are his case with the Nigerian Immigration Service, who he accused of always trying to ‘extort’ money from him and, also, the controversy surrounding the Skelewu video.
Davido has been featured in over 13 songs this year alone and he has endorsed companies such as MTN Nigeria and Guinness and while many companies are making a huge attempt to woo him, some of these endorsements deals are still active. The talented fellow has also earned himself a BET, Kora Award, a Channel O Award, a Ghana Music Award, a Nigeria Music Video Award, two MTV Africa Music awards, two African Muzik Magazine Awards, three Hip Hop awards, four Nigeria Entertainment awards and two Dynamix All Youth awards, among others, in the course of his career.
Davido By The Numbers
22 Davido is currently 22 years old. He was born on November 21, 1992.
2012 Davido released his debut album ‘Omo Baba Olowo’ in 2012.
N30m Amount of money Davido’s endorsement with communications company MTN Nigeria is worth.
2 Davido is currently a brand ambassador for two companies, MTN Nigeria and Guinness Nigeria.
5 Davido has released 5 from songs off of his upcoming album.
7 Davido has over 7 international collaborations under his belt. He is reportedly working to increase this number soon.
13 So far, it has been a good year for Davido, as the Gobe crooner has been featured in over 13 songs this year.
18 Davido has also won over 18 awards in the course of his career.
894,873 Davido has a total of 894,873 followers on
(as at the time of this publication).
Born Ayodeji Ibrahim Balogun on July 16, 1990, WizKid first gained attention when he was featured on M.I’s Fast Money, Fast Cars.He further rose to prominence with his song Holla at your boy, which was released on January 2, 2010.
Formerly known as Lil’ Prinz, he rechristened himself WizKid and released his debut album Superstar in 2011. The album included hit tracks like the aforementioned Holla at Your Boy, Don’t Dull, Love My Baby, Azonto, Pakurumo and Tease Me/Bad Guys.
WizKid’s sophomore album titled Chosen, is set to be released later this year. Singles like Bombay, Show Me the Money, Roll It ft. Akon and Banky W, Jaiye Jaiye, On top your matter, Drop for me and Talk are said to be on the album.
WizKid is currently signed onto EME/Starboy/Konvict/Disturbing London Record labels. It sounds complicated and a little confusing, right? It simply means that the singer knows so much about his onions that four record companies have considered him good enough for their attention.
WizKid is also the CEO of his own record label Starboy Entertainment, which boasts artistes such as L.A.X and producers Maleek Berry and Legendury Beatz. Also, he has recorded singles with international acts like Akon, Wale, Kardinal Offishal and R2Bees. It is whispered that songs with Rihanna, Chris Brown, Tinie Tempah, Young Jeezy, The Game and Tyga are on the cards. So far, he is also one of the few artistes who have collaborated with Afro beats maestro, Femi Kuti. WizKid has been featured in over 11 songs this year alone!
WizKid is also not immune to controversies. A recent example is his denial and later acceptance of his 2-year-old son Boluwatife Balogun.
The Caro singer has endorsed companies such as MTN Nigeria, Guinness Nigeria and Pepsi (he is said to be the highest paid Pepsi ambassador in Africa) and some of them are still active.
WizKid was also ranked fifth on Forbes and Channel O’s 2013 list of the Top 10 Richest/Bankable African Artistes.
So far, his claim to fame include; a BET Award, a MOBO Award, three Hip Hop World awards, a Channel O Music Video Award, three Nigeria Entertainment awards, a Ghana Music Award, two Dynamix All Youth awards, two City People Entertainment awards and a Future Award. In addition, he has been nominated three times for the MTV Europe Music Awards and four times for the World Music Award in the course of his career.
So, is the latest battle between both singers a war of supremacy, an ego war or a clear manifestation of juvenile petulance? If they both met on a plane on their way to the USA and were very cordial and friendly with each other, so much that those in their camps were friendly with each other, how did their spat begin immediately they got to their destinations?
Their social media spat is not doing any of them any good. At most, it shows that both of them are very much children. Adults do not carry on such ‘empty’ spats on social networks. They settle it, either via their managers or they meet themselves.
Some people opined that it is going to help sell their records; which records? It doesn’t seem like it, in any way. Who is going to buy the music of two warring young stars because they are feuding with one another or to increase one’s popularity and lessen that of the other? Nigerians have got better things to do with their precious lives.
Wizkid By The Numbers
24 WizKid is currently 24 years old. He was born on July 16, 1990.
2011 The year he released his debut album Superstar.
N56m The worth, in naira, of his endorsement with global beverage brand Pepsi.
3 Number of companies whose products he has endorsed; MTN Nigeria, Guinness Nigeria and Pepsi.
7 Number of songs the singer has released repeatedly off his upcoming album.
5 Number of international collaborations which the singer has under his belt. He is also working hard to increase this.
11 So far, 2014 has been a good year for WizKid. The Jaiye Jaiye singer has been featured on over 11 songs this year.
17 Number of awards which the singer has won in the course of his career.
1,212,645 Total number of followers the singer has on Twitter (as at the time of this publication).